In order to communicate with your entire audience (or just a segment) you will start at Mission Control. From there, you'll want to navigate to Members, then select Email Sender. From there, you will be able to see any emails you have previously scheduled, any emails that have already been sent, and you can also start a new email by clicking on the green Send New Email button.
Once you begin your new email, you have many different options for how you want to target your email. First, you can choose your audience. It might just be an email to organizations in your community, or just those people with certain administrative access. You can also choose gender, age range, or membership type. You can specify an audience based on tags they have selected in their profile, or you can even choose your audience by excluding those that have already registered for an event. (For example, "Register now before it's too late!" should only be sent to those who are not already registered).
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